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About TLB...

Totelly LondonBaby, an independent Pop-Art/Street-Culture brand, draws inspiration from today’s London. As a platform for creatives, it offers Made-to-order, artworks and apparel printed on demand, an antidote to fast-fashion*. And a wide choice of new, original designs that present smart, fresh views on the city. Founded by multidisciplinary East London graphic artist Gary Riley, LondonBaby's motto, "Made for a city that wears it well," encapsulates the city's enduring style, inclusive spirit, and global status as a city for fun and self-expression for all.

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Totelly LondonBaby logos, designs and trademark © 2023 Luvva Design Media Ltd. All rights reserved.